About Me
Hi I'm Bella,
I'm so glad you're here!
Fashion has always been more than clothing to me; it’s a language, a form of self expression and a daily source of confidence.
I believe that what you wear truly shapes how you feel, and everyone deserves to feel amazing in their own skin.
From Fashion College to Fashion Buying
I studied Buying & Merchandising at the Fashion Retail Academy, and while I was there, I worked as a Senior Stylist at AllSaints on Regent Street. That experience taught me how to really understand people — their comfort zones, their lifestyles, and the pieces that make them feel their best.
After graduating, I moved into fashion buying and merchandising roles at New Look and Next. This gave me a behind-the-scenes understanding of how clothes are designed, built, and curated — and how to create wardrobes that actually work together, not just look good on a hanger.
You don’t need a bigger closet, you need a better edit
Over the years, I’ve realised something important: most people never explore their style to its full potential. Many of us have wardrobes full of clothes yet still feel like we have “nothing to wear.”
We hold onto pieces for emotional reasons, for the memories attached, or because we hope they’ll fit our lifestyle again one day — and that’s absolutely okay. But those pieces don’t need to live in your everyday wardrobe.
This is my promise to you
To me, your wardrobe should be your sanctuary, no matter how big or small. It should be a space that empowers you, inspires you, and supports your lifestyle. That’s why I created Bella’s Edit: to help you feel confident, stylish and empowered. When your wardrobe is organised, thoughtful, and aligned with who you are, getting dressed becomes something you look forward to — not something you stress over.
I’ll help you make sense of your wardrobe, honour the pieces that matter, and create a style that truly fits your life — so you can feel confident, comfortable and completely yourself. Fashion should be fun. Your clothes should inspire you. And you deserve to feel fabulous — every single day.